Nonprofit Growth Secrets Dr Arthur Darby III on Veteran Housing Success

How do you build a successful nonprofit while creating real community impact and transforming lives through veteran housing and affordable housing solutions?

In this powerful episode of Business and Beyond Feature Friday, Tania Bartolini sits down with Dr. Arthur Darby III, founder of Unity in the Community Nonprofit, to uncover the nonprofit growth secrets, leadership lessons, and business strategies behind building a successful mission driven organization.

From military service to nonprofit leadership, Dr. Arthur Darby shares how his personal experience shaped his mission to support veterans, strengthen communities, and create pathways toward affordable housing, veteran services, nonprofit growth, and long term self sufficiency.

In this episode, you'll discover:
Nonprofit Growth Strategy tips that help organizations scale sustainably
Why veteran housing and affordable housing matter more than ever
How nonprofits must operate like a business to create long term impact
Common nonprofit funding and leadership challenges
The power of niching down for nonprofit success and business clarity
Outreach, marketing, networking, and visibility strategies that drive growth
How strong nonprofit marketing attracts volunteers, partnerships, and community support
Why flexibility, adaptation, and strategic planning are essential for success

⏱️ Chapters:
00:00 Introduction to Nonprofit Growth Strategy
01:05 Dr Arthur Darby’s Veteran Housing Journey
02:40 Affordable Housing Challenges for Veterans
06:20 Why Nonprofits Must Operate Like a Business
09:15 Nonprofit Growth Strategy and Business Pivoting
13:45 Funding Challenges in Nonprofit Leadership
16:10 Niching Down for Nonprofit Success
20:20 Nonprofit Marketing and Outreach Strategy
25:40 Building Veteran Housing Support Systems
32:25 Best Advice for Business Owners and Nonprofit Leaders

Whether you're a nonprofit leader, business owner, entrepreneur, or someone passionate about community impact, nonprofit leadership, veteran services, and business growth, this conversation delivers practical insights you can apply immediately.

About the Guest: Dr. Arthur Darby III:
Dr. Arthur Darby III is the founder of Unity in the Community Nonprofit, focused on affordable housing, veteran housing, supportive services, nonprofit leadership, and sustainable community development. His work empowers veterans, nonprofit leaders, and communities through strategic support systems and mission driven growth.

About Tania Bartolini:
Tania Bartolini is a business coach, consultant, and former attorney with 17+ years of experience in international business law. After building, scaling, and selling her own law firm, she now helps entrepreneurs create scalable, self sustaining businesses through strategy, operations, leadership, and mindset transformation.

Connect with Tania:
Website: https://businessandbeyondllc.com/
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LinkedIn: https://www.linkedin.com/in/taniabartolini/

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Transcript

SPEAKER_01 0:06

Hello and welcome everyone to another episode of Business and Beyond's Feature Friday with your host, Tanya Bartolini. I have a great guest today. I am so excited about this. Dr. Arthur Darby III is the founder of Unity in the Community Nonprofit, focused on affordable housing and supportive services for veterans and the community. His work centers on creating sustainable pathways to stability, wellness, and long-term self-sufficiency while also teaching nonprofit leaders how to build successful organizations. Thank you so much for being here, Dr. Darby.

SPEAKER_00 0:52

Thank you so much for having me. I'm definitely uh honored to have the opportunity.

SPEAKER_01 0:57

So, can you tell me a little bit more about your nonprofit, how you got into it, and more importantly, why?

SPEAKER_00 1:06

Yes, absolutely. Absolutely. So, once again, my nonprofit is unity in the community, nonprofit. And one of the things that really drove me to starting this nonprofit, I say that we are all things housing, especially all things affordable housing. Um, it's one of the ways that we've connected with so many real estate professionals in this field, is and one of the things that helped me is I'm also a military veteran myself from the Air Force. I served for almost 10 years as an Air Force chaplain.

SPEAKER_01 1:39

And thank you so much.

SPEAKER_00 1:41

Thank you. Um, and I enjoyed that time. And once it was time for me to separate, um, to come back home after I finished my time. I actually was living in New Mexico. And it was time for me to come back home. I realized that what was I going to do? The transition period, the transition time when it came to housing, employment, but especially with housing, and found myself displaced, um, having to uh live with a family member. Uh, and in and it's it's such a hard transition because you are so used to, I was a captain in the Air Force, and you know, you're you're getting housing allowance and you're you're always having that community of people to help you while you're in the military. But once you become a veteran and transition out, that community of people, you're now a civilian. It's like the next day, you are a civilian. What civilians are, yeah, what civilians are experiencing, you're you are experiencing that day. And I realized that that community was not there for veterans. And that's literally what drove me to start the nonprofit and to have a focus of the nonprofit on housing. Um, we originally started with just for a veteran community because we also provide additional supportive services. So if you're needing healthcare services, anything that we can link and connect you to, the same thing that I feel we had in the military where you could go to one office and they could resource you and direct you to wherever you needed to be. I wanted to make sure that our nonprofit was able to do that for people who have served the country. And now we've been able to expand our housing services to anyone in the community that are looking for that support with affordable housing.

SPEAKER_01 3:29

Oh, that is fantastic. And I love how it came out of your own experience. Right. Um, and I think it's so sad. People don't realize that when you're in the military, it's a whole life that you have that just gets cut off.

SPEAKER_00 3:50

Right.

SPEAKER_01 3:51

Right, because you're either in the military or you're not.

SPEAKER_00 3:54

Or you're not, yes.

SPEAKER_01 3:55

There's no in between, you know. Um it's not like you know, being in college and having a counselor that can help you transition to the real life career, right? It's it's you're in the military and then you're in there. It's a whole new life that you have to start from scratch.

SPEAKER_00 4:19

It really is. It really is. And I wish, I wish, as you said, like I wish people would know that. I feel we spend more time with our nonprofit on educating the community about this, really educating our uh political figures in our community and our region to make it a priority, veteran services, veteran support, because people do not realize, as you said, you're either in the military or you're not. They believe that once you're a veteran, you still have that, you know, it's still the same as when you were in the military. And although you have, uh, for instance, benefits and things when you come out, if no one's telling you about that, if no one's connecting you to it, if you don't have that community to help with that, a lot of veterans to this, they may have been out now for over 10 years and still have not connected with some of the resources that they may have.

SPEAKER_01 5:11

See, and yeah, and I'm so glad to hear that there are services that are trying to reach out, trying to disseminate that information. Um, and I don't even think people in the military realize that you know, once you're out, it's a completely different lifestyle.

SPEAKER_00 5:33

Right, major shock. Yep.

SPEAKER_01 5:34

Moving to a whole new country all by yourself, right? Speak your language.

SPEAKER_00 5:39

Yeah, yeah.

SPEAKER_01 5:40

Right.

SPEAKER_00 5:41

That is a great point. Does not speak your language, and that was the reason for us really starting was that aspect of I want this to be a community, I want it to speak the language of military individuals and people who understand military culture in life because it can be a major adjustment that causes a whole different uh effect of issues.

SPEAKER_01 6:05

Yeah. So thank you for giving us this background and what your company does. And so most of our listeners are business owners and small business owners. And what I really want to know is as you were growing this nonprofit, which is still a business, right? What are some obstacles that you have had to face or are currently facing? Like, what are some of those things that you've had to deal with, for lack of a better word?

SPEAKER_00 6:41

Yes. Well, one plug for you is thank you for being on our nonprofit summit that we had, because you definitely shed some great information. And even that point that you just made, especially when it comes to nonprofits, is it's still a business. Um, and I think that was our greatest challenge starting was really looking at our nonprofit organization, not as just a like a missions organization or just a charity, but as a business that still needs structure, it still needs guidelines, you still need some type of processes to follow and or and you still need funding. So, you know, nonprofit does not mean no profit. And in order to really implement the mission and the vision of the organization, it takes funding, it takes fundraising. Um, but because we did not look at our nonprofit more really like a business, we were looking at it as just a helping organization until the needs that you would have in a business started to arise, which is money, staffing, volunteers, even if you are not able to hire staff at the time. But we were working, I want to say we have had to work backwards. Um, we started very strong, and we are we're now in a more very stable place, a very uh very progressive place. But it took us really after three years to work backwards of putting the proper documents in place, the proper policies, having the proper people in place. And that was one of the reasons for having uh we had a nonprofit summit at the end of last year, and the real reason for that was wanting nonprofits to catch this at the beginning. Know these things at the development of your mission is that you need these things in place the same as you would need for an LLC.

SPEAKER_01 8:42

Well, so you bring up a great point because, in my experience, even an LLC or a corporation that is for profit kind of goes in there and goes, I am so excited. I have this product, I have this service, I'm gonna help so many people, I'm gonna make so much money, and they just go and start doing. And a few years into it, when things start creeping up, they have to go back right and do the same thing. And it's okay, right? You're still standing, you're still surviving, you're still thriving. Um, it's okay to go back, it's okay to go fix things a few years later to make them better.

SPEAKER_00 9:28

Yes. Yes, yes. And I think that is a great, that's such a great point of it's okay to, it's okay to go back, it's okay to pivot, it's okay to make adjustments as needed, especially when, and I love that point of it's the same as with the LLC businesses when you have so much zeal and you are ready to go and you you find out things along the way. And what I've seen in helping coach a lot of organizations, because we help with nonprofits, but also for-profit organizations, because we will see a lot of the even the registration processes can be the same. And what we will see is a lot of people are afraid to go back. They're afraid to take pauses to make the proper pivots that are necessary when you see challenges come up. Because for some people, it communicates failure. It communicates that I messed up, I failed what I originally planned or originally desired. Um, it did not happen the way that I wanted it to. But through running a business and through actually developing these things, you'll you may start to assess needs that are different from when you started and developed. And not adjusting and not changing can actually cause you to lose impact.

SPEAKER_01 10:46

That yes. And so thank you for you know taking that a little bit further and diving deeper into it because it's true. We feel like, oh, well, I failed to get my mission, my vision, my things, right? My business. But at the end of the day, we are there to serve others. And so it really doesn't matter what you envisioned, what you wanted to give people. What matters is what do they need.

SPEAKER_00 11:21

Wow, that's good.

SPEAKER_01 11:22

Right. And as we're going through and we get more data as we find out more about the people that we're working with, as we see, you know, the smart thing to do would be to let go of our own ego and our own vision. Because at the end of it all, it's we just wanted to help people. Right. Right. So just because we're helping them in a different way than we had originally intended doesn't mean that we're not having as much as more of an impact than we had originally intended.

SPEAKER_00 11:56

Right, right. That's such a great point. That's that it's about the people, it's about what their needs are and seeing are you actually addressing or serving a need? Or like you said, is it about me and how it's making me feel? How did this, you know, impact and affect me negatively instead of okay, we have to kind of adjust and and make it now into because that's how you'll have more impact. That's how you'll you'll be able to actually also make more funding if you're actually you know addressing something that's actually a need.

SPEAKER_01 12:29

That so kudos to you for putting aside your ego um and actually doing that and putting on the summit so you can go back and get things done properly. Um, you know, and not for nothing, but sometimes we don't need all that stuff right from the beginning.

SPEAKER_00 12:50

Oh, yes, yes.

SPEAKER_01 12:51

Right?

SPEAKER_00 12:52

I would have known that.

SPEAKER_01 12:55

So because you did well, and you now needed to pivot and do better, right? Like my Angela says, you do the best you can until you know better, and then you do yes, absolutely, you know, and what's more inspiring than learning from your own mistakes? What's more inspiring than being able to say, hey, I did not have the best way, but now I learned and I'm gonna do it better. Like that's right, right? So going back and trying to put in the policies and the different things, that's one thing I find a lot of you know, people have, and you said you coach business owners as well, and you find the same thing. Do you have any other um so let me actually ask you in trying to get funding, you know, what are some of the obstacles that you came across with trying to raise funds and trying to raise money for your nonprofit? Because I would assume there are similar ones that business owners, you know, go through for profit as well, because we all need money.

SPEAKER_00 14:12

Yes, yes. I would say being clear, not being as clear about the mission of what we were doing and being able to really document that. And can you put in writing what it is that your organization does, what it provides, and how it will actually serve and address a specific need? And that is where we were, we knew we wanted to, like we were saying, you want to help, you know the area you want to help in, but are you very clear about what your mission is? And will a funder be able to read that mission or know what in what you've been able to articulate, whether in a narrative and say this is something that we want to come alongside and support it? And I will say that we were not as strong with that because we started very hard charging and with a lot of stuff. And I think some people, some people can be confused that the more things you provide, the more fluff and stuff that you have is the more you know people will want to support it and not seeing sometimes it may confuse funders, and sometimes it makes them question how are you actually going to meet certain targets? And what will be your metrics if you're providing health, housing, this, this, and products and all of this stuff, you have all this stuff, how do you actually accomplish that? You know, what does your staff look like? What does your budget look like? A lot of times our budget at the time did not match all of the things we were proposing we would do. So it's like we were we were proposing to save the world and with a budget, you know, that could barely fund one staff person. So it would confuse the reader, although it sounds good of what we were doing. So it's being very clear because if you you are clear about your mission, you can probably know nail in on one niche. What is the one thing that you're good at that you know would really communicate well to a funder? And that is where you that's where you kind of nail in at.

SPEAKER_01 16:21

And that and see, I love that you brought that up because so many people are so scared of niching. Oh, yes. How many people am I gonna lose? How many clients am I gonna lose? How many funders am I gonna lose by niching down? But I can do it and I want to do it and I can help, and I right, and like you said, it is confusing, right? And if you're being confusing or the people you're trying to communicate with think you're confusing because perception is everything, right? Their perception, right? How are you ever gonna get your point across? How are you ever gonna get funding? How are you ever gonna get clients? Um, and you had stated earlier that you started off as veteran housing and now you offer so many more different things, right? And so by niching down, it allowed you to expand.

SPEAKER_00 17:28

Right. Right.

SPEAKER_01 17:30

Right. So you start off small and then you get bigger and bigger and bigger, you have better processes, better business plans, better procedures. So when you do go to investors and funders and you know, ask for donations, ask for volunteers, it's very easy to show hey, we need a volunteer for this aspect, we need a volunteer for this aspect, we need funding for this.

SPEAKER_00 17:57

Right.

SPEAKER_01 17:58

Right. And have you found that that really helped um a lot, a little, not at all?

SPEAKER_00 18:07

It helped a lot, it helped a lot, and that fear is very real. The fear of like niching down because you do feel you will lose impact, you will lose clients, you if you do not have like a large you know, a large selection of product and a large selection of services that you will lose out when really, like you said, niching down will help you to expand because it will give you this the time to see. If I focus on housing, as we did, when we just focus on veteran housing, what are the now the other areas from focusing on this one thing? Are we seeing as a need? All of it tying to this one, this one niche. But what are we seeing? And we were starting to see the mental health, we were starting to see the employment, and we were able to send out referrals for that and have resources for that, but it all is stemming from a niche. If people ask, what do we do? It is housing. We we are all things housing, and it's easy to communicate that versus, you know, if you have to communicate your mission and you know, three, four paragraphs, we're not able to know how how do we connect to it, how did the client connect and how does the funder connect.

SPEAKER_01 19:22

And that, yes, that is fantastic. That's something that I really want to drive home niche down to clarity. Yes, right. Um, if people think that you do too many things, they're gonna think you're not good at doing all the things, right? Right. It's that whole jack of all trades type of mentality, right? And you could be the best at all of those things, but it's the perception of the other people is what counts. And how do we get them to see you as the authority by having a mastery, right? Um, so some of the other things that I like to talk about with successful business owners is what's working, you know, what's working in your business? How did you get that to work? So can you share some of the things?

SPEAKER_00 20:20

Yes, yes. I will say now that we have, you know, a better progressive scale of things, I would say the one thing that's working is our outreach approach. And um, this is something I think not just nonprofits but business owners should also do is how are you marketing and outreaching pertaining to your organization and the mission? And I think this is why nailing down and having an understanding of your mission, not just to communicate to the funders and clientele, but to communicate to the community and people that you want to just support. We've been able to get volunteers, we have people that um reach out to us for housing support, but we've been able to do very well with how we outreach because we have a strong marketing plan. We made sure that from you know your colors to do you have a website, are you on social media or any type of uh any type of platform where you are able to share what you are doing because you could be doing very great work, but if you're not communicating about it or have some type of intentional approach of communicating about the things that you do, then you know it it will just be something that's internal. It's working internally, but it's not getting out to the people who may want to support. Um, and support goes way beyond just funding. You may need volunteers, you may need people to actually share your content and what you are doing so that you can be connected with the right people. And I would want to say we've we've been strongly connected in with our council here and with people that know what we're Do with housing and veteran housing and services. And that has come from really building a strong outreach approach, being visible. I I try to tell businesses try to be visible, try to attend, you know, places where you can network, where you can meet other people that may have similar missions to what you are doing, where you can collaborate, partnership. So but it's all centered in on having strong outreach.

SPEAKER_01 22:28

That and I love that because having strong outreach, and you said it before, is you were doing the housing, and as you were doing that and building, you started to see all the other things, right? I wonder your outreach, did that provide you opportunities as well of maybe volunteers or um affiliates or things of that nature to help you expand your reach and your services?

SPEAKER_00 23:05

Absolutely. I want to say that's the that was I'll give it 90%. I want to say 100. It was it is the only way we were able to connect. It's the only way we were able to, I want to say, get the word out about what we do and the needs that we would have within our organization is by outreach, is by going out, is by connecting with people who have influence as well. And so you have to be intentional about the visibility of your organization and actually having those conversations and really meet doing having those meetups, and even for people who feel, you know, well, I'm not very social and things, you know, just really being out there having business cards or ways that people can connect your website. That has been the way that we have been really able to get the word out and get all of the volunteers that we have, people that are, oh wow, you serve veterans. I would love to come. Are there is there an event that you have coming up soon that we can come and support and volunteer for? It it has come from that outreach approach.

SPEAKER_01 24:10

That I love that because when you make connections and relationships with people, then you know, it just makes it that much more impactful, right? Right, because now it's person to person, not just another business, right? Just another nonprofit.

SPEAKER_00 24:30

Absolutely, right?

SPEAKER_01 24:32

It's oh Dr. Darby. You know, and so when you have, just to kind of put what you've said in a little package, when you have a niche that is clear with good marketing plan, you said you planned your marketing, right? You can have great successful results.

SPEAKER_00 25:00

Absolutely.

SPEAKER_01 25:01

Um, so I'm surprised like you didn't just throw everything at the wall to see what stakes when.

unknown 25:08

Right.

SPEAKER_00 25:08

And I know a lot of people who do that, just figure out what you know, what is gonna work, what's not gonna work, but really being taking that time, and you're not losing time by being strategic. Like it's you're not the the need will still be there, you know. It there's no rush, and you know, it it is harder to start without planning, and that's when you're throwing things at the wall and just seeing whatever works instead of really being strategic, taking that time to really plan out so that you can start strong with the support system that you need.

SPEAKER_01 25:44

That I love it, I love it, and so where do you think I mean your industry is there an industry that you're in other than just you know, you're a nonprofit and that's an industry on its own, but you're also a nonprofit that helps veterans. And so where do you see that industry going in the next five, 10 years?

SPEAKER_00 26:13

Yeah. So with that, I will say veteran services are definitely one of the reasons we actually started in Prince George's County, Maryland, was because there were no other veteran services. We're the first full service center for veterans in our region and in our area. So there is veteran affairs on the federal level that is in Washington, D.C., and most of the services were there. So people who are in the Prince George's County area of Maryland are having to go to Washington, D.C. for their veteran services. So I would say within the next five to 10 years, I do hope that we have really expanded areas, even in, I would say, these pockets of other regions where people can go for those full services and are not having to travel out to other regions and areas to receive the help and supportive services that they need. Because we, by starting here, we ended up addressing a need, but it was a large need that really uh it goes beyond our capacity. And so we would need other organizations and other partners to really partner in, but also ensure that we have these types of organizations in other areas.

SPEAKER_01 27:33

That because I would think it, you know, sometimes travel would be prohibitive for veterans to be able to get the services.

SPEAKER_00 27:41

Yes. And that's a that's another another thing that we realized as we started was the need for a lot of virtual and hybrid services for people who uh veterans who do not have transportation and transportation support to have to go to you know different medical centers and you know different types of reimbursements that are needed. So now how do we provide these virtual virtually? How do we have um apps and things that can connect these veterans to partners and the services that they need?

SPEAKER_01 28:13

So you are on the cutting edge and including some virtual services and different things. Um that is wonderful. Um because it does help that bridge that gap, yes, right, of not being able to get the service at all. Right. Um, so do you only service veterans and people in your community, or have you expanded certain services because you offer virtual meetings and apps and things of that nature?

SPEAKER_00 28:52

So the great part is with our housing, anything housing, we are able to serve anywhere through our affiliate program of Unity Homes Program, where we partner with real estate professionals in any state in order to provide housing to anyone and especially at affordable cost. Our goal is to ensure that they can become a homeowner in an affordable location, but also the other things that would serve as barriers to them becoming homeowners is where we come in with those supportive services. So that's something we've recently been able to do within the last six months.

SPEAKER_01 29:31

Wow, that is amazing. Um so this just goes to show how outreach and marketing planning can really help just propel a business. Um, because you went from Maryland area in Maryland to now being able to help 50 plus states, um, veterans in all of those and even people in those communities to get housing just through networks.

SPEAKER_00 30:12

Right. Through network outreach partnering, because you cannot do it as one organization alone. You definitely have to connect with people who have a similar desire and passion by us communicating what we do. A lot of people wanted to be on board to say, How can I support? Or we have additional properties that we own, and how can we support the the clients and community that you have? And that has been how we've been able to make those things happen.

SPEAKER_01 30:43

Wow, that is amazing. That is awesome. Um, so if someone wanted to get a hold of you to work with you as far as like, you know, nonprofit leaders, or if they wanted to inquire about the services for you know veterans and for housing for the communities, how would they get a hold of you?

SPEAKER_00 31:10

Yes, they can contact me right at my website at drarthordarby.com and there'll be a contact form there, and they can just put there whatever ways that they would like to connect with me. If it is for support with their business or their nonprofit development and strategic planning for that, they can contact me through that way. If you would like to learn more about the nonprofit itself and even connect with the housing services, they can uh go to our website, which is unitnonprofit.org. There will be a contact page there as well where they are able to put their inquiry in and these things will come right straight to our team.

SPEAKER_01 31:51

That and then if they wanted to donate and support your services, would that be the same website?

SPEAKER_00 31:59

Yes, yes, at unitonprofit.org, definitely. And we we say every dime uh counts to the mission that we are doing and helps with our expanded programming at this time.

SPEAKER_01 32:09

That and so if you missed that, don't worry, it will be in the comments, it will be at the end of the podcast. So you can take a picture of it. Um, and you can always find it at any time. Um, so Dr. Darby, before I let you go, I want to ask you if you could only give business owners one piece of advice to be successful, what would that be?

SPEAKER_00 32:41

To be able to be flexible. I would definitely say, as we were talking about in the beginning, that flexibility to be flexible, be able to adapt and change whenever it is necessary. Do not be afraid of it, do not feel that you have fell because of it. I will say that, you know, I we have stayed at times, you know, providing something and in a place a little longer than we were supposed to, due to that fear of being flexible and making changes when you see it. And I believe that the quicker that you move on those things, the the more impact you will have in what you're providing.

SPEAKER_01 33:23

I love it. Be flexible. Um, yes. Thank you so much for being with us today. Thank you so much for this interview and shedding some light on some of the things that you have had to go through and how you've made your nonprofit successful.

SPEAKER_00 33:41

Thank you so much for having me. I really appreciate it.

SPEAKER_01 33:44

And everybody, all of our listeners, I thank you for being here with us today. And I hope to see you on the flip side.